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California, USA

San Marcos, Texas

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San Marcos, Texas: A Vibrant College Town with Diverse Real Estate Opportunities

Located along the bustling I-35 corridor between Austin and San Antonio, San Marcos, Texas has established itself as a distinctive community with a unique blend of college-town energy, natural beauty, and economic opportunity. Home to Texas State University and situated along the pristine San Marcos River, this growing city offers a real estate market characterized by diverse housing options, relative affordability compared to Austin, and strong investment potential. This market analysis explores San Marcos' real estate landscape and examines the factors that make this university town an increasingly attractive option for a wide range of buyers, from investors to young professionals and families.

Community Profile

With a population of 64,053 residents, San Marcos represents a substantial community with a demographic composition heavily influenced by its identity as a university town. The presence of Texas State University, with its approximately 38,000 students, contributes significantly to the city's remarkably young median age of just 25.1 years—one of the lowest in the region and substantially below the national average.

The economic profile reflects this university influence, with a median household income of $42,030 and a per capita income of $21,920—figures lower than surrounding communities but characteristic of areas with large student populations. The unemployment rate of 5% is higher than neighboring communities, again reflecting the economic patterns typical of university towns with their seasonal employment fluctuations.

Educational attainment shows 81% of residents holding at least a high school diploma or GED, with a significant percentage pursuing or having completed higher education degrees through Texas State University.

Real Estate Market Overview

The San Marcos housing market offers diversity and relative value within the Central Texas region, with current market data showing:

  • Median listing home price: $379,900
  • Median listing price per square foot: $211

These figures position San Marcos as more affordable than Austin proper, while slightly higher than some neighboring communities like Kyle. This price point reflects San Marcos' established nature, diverse housing stock, and strong rental market driven by university demand.

The real estate landscape in San Marcos features a distinctive mix of property types:

  • Traditional single-family homes in established neighborhoods
  • Newer construction in developing areas
  • Historic homes near downtown and the university
  • Condominiums and townhomes
  • Purpose-built student housing and multi-family complexes
  • Mixed-use developments, particularly near downtown
  • Rural properties and larger lots on the city's outskirts

The housing market in San Marcos is significantly influenced by the rental sector, with approximately 70% of residents renting rather than owning—a figure much higher than the national average and reflective of the student population. This creates a robust investment market for properties that can serve the rental needs of students, faculty, and staff.

64053 Residents

Population

42,030

$ Median Household Income

21,920

$ Per Capita Income

5 %

Low Unemployment Rate

25.1 Years

Median Age

81%

High School/GED Graduate

Educational Landscape

San Marcos is served by the San Marcos Consolidated Independent School District, which operates several schools throughout the community. Notable elementary schools include:

  • Blanco Vista Elementary School – A newer facility serving the growing Blanco Vista development
  • Crockett Elementary School – An established campus with a long history in the community
  • Rodriguez Elementary School – Offering diverse educational programs
  • Hernandez Elementary School – Serving the community with a focus on inclusive education
  • Mendez Elementary School – Providing strong educational foundations

While the public school system offers solid educational options, some families in San Marcos also choose private schools or take advantage of the strong educational resources available through Texas State University, which offers laboratory schools and educational programs for younger students.

The presence of Texas State University—the fifth-largest university in Texas—represents a significant educational asset for the community, providing access to higher education, cultural events, continuing education opportunities, and a constant infusion of youthful energy and innovation.

Parks and Recreation

San Marcos is renowned for its exceptional natural beauty and recreational opportunities, most notably centered around the crystal-clear San Marcos River that flows through the heart of the city. The community offers numerous parks and outdoor spaces:
  • Wildlife Park – A nature preserve offering hiking and wildlife viewing
  • Ramon Lucio Park – Providing river access and recreational facilities
  • Crook’s Park – A community gathering space with amenities
  • Rio Vista Park – A popular river recreation area with rapids and gathering spaces
  • Playscape Children’s Park – Designed specifically for younger residents
  • Children’s Park – Another family-friendly recreation area
  • Veterans Park – Honoring service members while providing community space
The San Marcos River itself serves as the crown jewel of the city’s recreational offerings, providing year-round opportunities for swimming, tubing, kayaking, and paddleboarding in its consistently 72-degree waters. The river’s headwaters at S
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What Our Customers Says

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"Home is where love resides, memories are created, and dreams are nurtured. I have found my sanctuary in this beautiful property. Finding the perfect that resonates with your own"

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Andrew Simon

Property Expert
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"Home is where love resides, memories are created, and dreams are nurtured. I have found my sanctuary in this beautiful property. Finding the perfect that resonates with your own"

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Ralph Edwards

Property Expert
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"Home is where love resides, memories are created, and dreams are nurtured. I have found my sanctuary in this beautiful property. Finding the perfect that resonates with your own"

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Andrew Simon

Property Expert
testi_thumb_2_2

"Home is where love resides, memories are created, and dreams are nurtured. I have found my sanctuary in this beautiful property. Finding the perfect that resonates with your own"

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Ralph Edwards

Property Expert
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Meet The Awesome Team

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Michel Smith

Property Expert
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Sara Prova

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Janny Mari

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Michel Smith

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Sara Prova

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Janny Mari

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